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ÉDIT · MIDNIGHT RUNWAY
Fashion showroom / clothing store
A night-time showroom for a clothing brand: from campaign to cart in a few steps. Every piece sells through texture, silhouette and exact sizing.
- For whomFashion showroom / clothing store
- StructureOnline store, 10 pages
- EnquiriesCart and checkout
- Mobile versionSeparate, from 320 px
- Launch7–14 business days
- FormatOnline store
- Price$690
Who it is for
The owner of a small outerwear brand or capsule collection with a distinct dark style. They sell through Instagram and a showroom, and a template site with a white product grid cheapens a piece that took months to make.
How it sells
The first screen leads from a city silhouette to a macro shot of wool and then the whole coat: the buyer feels the material first and sees the price second. Next come a four-piece collection, ready-made looks and a size chart right beside the “add to cart” button.
How it looks
Graphite and cold white, a monumental narrow Oswald, night architecture and a full-length model. As you scroll, the camera slowly moves in from the city to the fabric.
How it differs
The darkest and most cinematic of the three ÉDIT sites: it sells through night-time atmosphere and material, not through colour or a gallery-style presentation.
How enquiries work
Cart and checkout with delivery to a Nova Poshta branch (demo; payment is connected at launch)
In numbers
What’s inside
Specific elements built to drive sales.
- Scroll opening: city → wool → coat
- Catalogue with category filter, search and price sorting
- Product page with composition, care and a required size choice
- Looks page: two outfits, each item bought separately
- Size chart, delivery and returns on one page
All sections
The whole site
Click any frame to open it full size.
Mobile version
How it looks on a phone
Designed separately, not scaled down from the desktop version.
Same niche
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