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FOLIO · BLUE EDITIONS

Publishing house / bookshop

A vivid publisher’s website where a book is read first: an excerpt opens right on the first screen, and the cart is one step away.

See the demo (in Ukrainian) Order this site

For whomPublishing house / bookshop
StructureOnline store, 18 pages
EnquiriesCart and checkout
Mobile versionSeparate, from 320 px
Launch7–14 business days
FormatOnline store
Price$690

FOLIO · BLUE EDITIONS — first screen of the website

Who it is for

An independent publisher of photobooks, non-fiction or books on visual culture with a small catalogue. At fairs the books sell well because people can flip through them, but online the buyer sees only a cover and hesitates to pay.

How it sells

While the visitor scrolls the home page, the cover opens and they read a real first paragraph with a “Continue reading” button. After a few excerpts the book already feels familiar, and the edition card, with format, binding and an “add to cart” button, is right there. Series suggest what to take next.

How it looks

Saturated blue, black navigation and yellow buttons: bold, like the cover of a modern photo album. A real book lies over the large white FOLIO lettering.

How it differs

The brightest FOLIO: a blue-and-yellow storefront instead of a quiet green reading room or an orange print shop, and the only one with courier delivery to an address.

How enquiries work

The customer puts books in the cart, enters contact details and city, and chooses a branch or delivery to an address. The order is not sent in the demo; at launch it will arrive by email or in Telegram.

In numbers