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FORMA · THE MASTER ROOM
School / courses
A school website where the mentor comes first. A warm editorial style, a short film and a notebook show what learning with a mentor is like.
- For whomSchool / courses
- StructureSchool site, 14 pages
- EnquiriesThree-step course enquiry
- Mobile versionSeparate, from 320 px
- Launch5–10 business days
- FormatMulti-page website
- Price$490
Who it is for
A course author or small school where students come for one specific person: a teacher of English, design or communication. Their strength is method and attention to the student, but on the website it gets lost among tables and prices.
How it sells
The site leads from the person to the programme: a portrait of the mentor, a short film about working together, and a notebook with a sample lesson. Trust is built by the teaching style, followed by the mentor page, the course and a calm enquiry.
How it looks
Warm sand-and-coffee paper, the Literata serif in headings and a large portrait of the mentor. After the entry screen, an 18-second film turns into a notebook in perspective with notes in the margins.
How it differs
The most intimate of the three: it sells the mentor’s personality and method rather than a catalogue or an interactive exercise.
How enquiries work
Three-step course enquiry with direction and group selection, review and editing. Demo form; sending is connected at launch.
In numbers
What’s inside
Specific elements built to drive sales.
- 18-second entry film with pause and replay
- Notebook with three parts of a sample lesson
- Mentor profiles with a quote and working method
- Course programme with expandable modules
- Open lesson and schedule that carry into the enquiry
All sections
The whole site
Click any frame to open it full size.
Mobile version
How it looks on a phone
Designed separately, not scaled down from the desktop version.
Same niche
Other options
One niche, different approaches: from a one-page site to a full website with online booking. Compare the demos.
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