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PAW · SMALL WONDERS
Veterinary clinic
An editorial website for a vet clinic that sells attention to detail: macro photos of animals, calm conversation and a clear next step.
- For whomVeterinary clinic
- StructureService site, 14 pages
- EnquiriesThree-step visit request
- Mobile versionSeparate, from 320 px
- Launch5–10 business days
- FormatMulti-page website
- Price$490
Who it is for
A vet opening their own practice and building it on trust and explanation rather than on special offers. Pet owners want to be listened to, but clinic websites speak only in price lists.
How it sells
A cat’s gaze gives way to a shot of a hand beside a dog, and three principles of conversation open: listen, clarify, agree a plan. Then the choice of animal and reason on the home page, a request draft that carries over into the full form, and a preparation checklist.
How it looks
Deep forest green, mint and porcelain, fonts Commissioner and IBM Plex Mono. Macro photos of animals in a magazine-style index, with uneven spreads.
How it differs
The most editorial PAW: macro photos, a magazine index and conversation principles on the first screen instead of the warm peach or architectural versions.
How enquiries work
A three-step visit request; you can start from a draft on the home page (demo, not sent)
In numbers
What’s inside
Specific elements built to drive sales.
- Iris opening: a cat’s gaze → a hand beside a dog
- Services index with animal selection on the home page
- Request draft on the home page that carries into the full form
- First-visit checklist with four items
- Clinic gallery in uneven spreads
All sections
The whole site
Click any frame to open it full size.
Mobile version
How it looks on a phone
Designed separately, not scaled down from the desktop version.
Same niche
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