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APEX · AFTER DARK MOTORS
Car service / detailing
For a car service with a strong brand character. A night car poster with huge typography sells attention to detail and leads to an inspection request.
- For whomCar service / detailing
- StructureService site, 14 pages
- Enquiries3-step request form
- Mobile versionSeparate, from 320 px
- Launch5–10 business days
- FormatMulti-page website
- Price$490
Who it is for
The owner of a car service or detailing studio whose clients come from Instagram. In person the workshop makes a strong impression, but a template site doesn’t convey it, and it gets mistaken for the garage next door.
How it sells
Three opening scenes — a graphite coupe, taillight glow, a blue workshop — set the mood before you scroll. Then come a photo index of services, projects with a filter and a workshop page with three principles; every block ends with a button that already selects the right service in the request.
How it looks
Graphite and deep blue, a red line of light, giant Roboto Condensed Black in capitals. Frames open through a horizontal slit and a diagonal, like cinematic transitions.
How it differs
The darkest and boldest of the three APEX sites: poster typography and night light instead of the magazine warmth of Heritage and the light precision of Precision.
How enquiries work
3-step request with an editable summary and confirmation (demo, sending is connected at launch); a quick row on the home page carries the service, model and date into the form
In numbers
What’s inside
Specific elements built to drive sales.
- Opening with 3 scenes: coupe, taillight glow, blue workshop
- Photo index of services with category filter and search
- 3 project stories with filters and photos in different proportions
- FAQ with topics, search and reset
- 3-step request that carries over the selected service
All sections
The whole site
Click any frame to open it full size.
Mobile version
How it looks on a phone
Designed separately, not scaled down from the desktop version.
Same niche
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