12/ 69
APEX · PRECISION WORKS
Car service
For a service that sells order and precision. The client picks one of four service areas and in a minute puts together a clear request about their car.
- For whomCar service
- StructureService site, 14 pages
- EnquiriesStep-by-step request form
- Mobile versionSeparate, from 320 px
- Launch5–10 business days
- FormatMulti-page website
- Price$490
Who it is for
The owner of a modern car service: diagnostics, maintenance, brakes and suspension, detailing. Clients call with a vague “something is knocking”, the administrator spends time clarifying, and the site does nothing to help describe the problem.
How it sells
The first screen offers three points of attention — wheel and brakes, surface, diagnostics — and each leads straight into a request with the service already selected. Service pages explain the scope and preparation, and the form has a “Need help choosing” option, so even an unsure client reaches an enquiry.
How it looks
Light aluminium, a silver coupe in a sunlit workshop, narrow Sofia Sans with IBM Plex Mono monospaced labels, vermilion buttons. A round photo aperture zooms in on the selected part of the car.
How it differs
The lightest and most “engineered” of the three APEX sites: a clear service register and a choice of inspection point instead of the car history of Heritage and the night atmosphere of After Dark.
How enquiries work
Step-by-step request: car and problem description, preferred date or “not decided yet”, contact → review and local completion with a .txt draft download; separately, a contact form draft (demo, sending is connected at launch)
In numbers
What’s inside
Specific elements built to drive sales.
- Opening with 3 inspection points, each leading into a request
- Service area filter by category and text
- 4 service pages with preparation and price context
- 3 visual studies with full-screen view
- Quick form on the home page pre-fills make, model and service
All sections
The whole site
Click any frame to open it full size.
Mobile version
How it looks on a phone
Designed separately, not scaled down from the desktop version.
Same niche
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