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BEAUTY · SOFT RITUAL
Beauty salon
For a salon that sells time for yourself, not procedures. A gentle menu of rituals with demo prices, stylists and looks leads to booking.
- For whomBeauty salon
- StructureSalon site, 22 pages
- Enquiries4-step booking form
- Mobile versionSeparate, from 320 px
- Launch5–10 business days
- FormatMulti-page website
- Price$490
Who it is for
The owner of a small hair, nail and makeup salon with regular clients. Bookings come through Direct, clients ask about price and duration every time, and new ones don’t know which stylist to choose.
How it sells
Mood comes first — a portrait in a mirror-shaped oval and a manicure ritual — then an open menu with price and time. The form clarifies details itself: for a manicure it asks about the coating and shows how price and duration change, and it removes a stylist who isn’t compatible.
How it looks
Powder pink and cream tones, a burgundy portrait, tall Oranienbaum serif. On entry an elliptical aperture opens the portrait into a spread and the warm space of the salon.
How it differs
The softest and calmest of the three BEAUTY sites: a powder palette and “rituals” instead of the bright mosaic of Colour Social and the night gloss of Night Gloss.
How enquiries work
4-step booking: service and stylist → day or “leave open” → contact → review with separate editing, then completion with print (demo, online booking is connected at launch)
In numbers
What’s inside
Specific elements built to drive sales.
- Menu of 6 services with demo prices and durations
- Manicure: price and time depend on the chosen coating
- 3 stylist profiles with compatible services
- 4 looks as separate pages with a booking button
- Filters and search across services, stylists and looks
All sections
The whole site
Click any frame to open it full size.
Mobile version
How it looks on a phone
Designed separately, not scaled down from the desktop version.
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