06/ 09
EMBER
Restaurant / wine bar
The restaurant sells the evening, not the meals. The site conveys the atmosphere of the establishment even before booking a table.
- For whomRestaurant / wine bar
- StructureScroll film, 8 scenes
- ApplicationsApplication form to your mail
- Mobile versionSeparate, from 320 px
- Launch3-7 working days
- Price$390
For whom
The owner of an original restaurant or winebar with a focus on fire and seasonality. Lives on Instagram traffic, but loses it on a landing page with a PDF menu.
How it sells
Instead of a menu page, there is a sequence of scenes: fire, seasonal product, chef, dish, wine, hall, evening. A guest arrives in the mood for dinner rather than "something to eat" - that directly raises the average check.
How it looks
Cinematic darkness, charcoal-orange reflections, macro shots of dishes, a glass in motion, the clock 10:47 p.m. The site reads like a short film about the evening.
In numbers
What's inside
Specific elements designed to drive conversions.
- Site history instead of the menu page
- Reservation of a table with saving the application
- The scene of the chef and the seasonal product
- Wine list as part of the story
- The final scene with the invitation
All sections
The whole site
Click on any frame to open it full size.
Mobile version
How it looks on mobile
Made separately, not scaled down from the desktop version.
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