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EMBER · FIRE & SMOKE
Open-fire restaurant
For a restaurant with an open kitchen and live fire. The site opens with a film from the kitchen and leads from a dish to choosing a table.
- For whomOpen-fire restaurant
- StructureRestaurant site, 14 pages
- Enquiries3-step booking form
- Mobile versionSeparate, from 320 px
- Launch5–10 business days
- FormatMulti-page website
- Price$490
Who it is for
The chef-owner of a grill restaurant or an open-fire venue. Guests find it on Instagram, but on the site they see only an address and a phone number, so they book by phone without ever feeling the kitchen.
How it sells
The opening is a short film from the kitchen that ends on the dish “Duck. Cherry. Smoke.”, followed by the dining room and a table. Each of the 6 menu items has its own page with ingredients and allergens, so the guest books with a choice already in mind.
How it looks
Charcoal darkness, cream and copper, Lora and Inter. A fire-lit header, a plate in a circle that opens the dining room, and real video from the kitchen that plays only when the guest chooses to start it.
How it differs
The only one of the three EMBER sites with a film on the first screen: it sells fire and the kitchen, while The Long Table is about a shared table and Night Service about a city evening.
How enquiries work
3-step booking: date from the next 14 days, time, 1–6 guests, seating (dining room / by the kitchen) → contact → review (demo, booking is connected at launch); separately, a private evening plan
In numbers
What’s inside
Specific elements built to drive sales.
- Video opening from the kitchen, started by the guest
- Menu with search and filter: fire, plants, bar
- 6 menu item pages with ingredients and allergens
- Booking with a seat-by-the-kitchen option
- Private evening plan: format, guests, requests
All sections
The whole site
Click any frame to open it full size.
Mobile version
How it looks on a phone
Designed separately, not scaled down from the desktop version.
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